The goal of this project was to relaunch the brand by conveying the company’s perspective on sustainable living in the context of high-end children’s clothing while establishing a strong connection with modern parents through the final logo, mailer box, and overall brand identity.
The new brand identity guide is designed to present the business as a modern, sustainable, and premium children’s brand. Every element—including colors, typography, imagery, and messaging-was carefully selected to convey a sense of youthfulness, luxury, and environmental consciousness.
The redesigned logo features the company’s name in a modern and visually appealing sans-serif font, effectively communicating a sense of high quality. The chosen color palette aligns with themes of nature and sustainability, reinforcing the brand’s eco-friendly message. Market research survey results indicate that this design is both memorable and successfully conveys a sense of luxury.
For the mailer box designs, it was essential to ensure that the final graphics and layouts were visually appealing and aligned with the brand identity. The box and all its contents are made from fully recyclable materials, reflecting the company’s commitment to sustainability. Additionally, the messaging and its placement on the box were carefully designed to evoke positive emotions and create a personalized experience, encouraging customer loyalty and repeat purchases.
Based on the incorporated market research findings, it can be concluded that the final designs successfully meet the client’s requirements. The new branding effectively showcases transparency in the production process while emphasizing the use of natural materials, reinforcing the company’s dedication to sustainability.
